Visibility Opportunities results just got deeper in three ways.
Ghost citation flags — sometimes AI uses your site as a source without ever naming your brand in the answer. Each question now shows when this happens.
Category ownership verdict — see at a glance whether your brand effectively owns its space in AI answers: ownership candidate · contested · unclaimed. Closing the gap leads naturally into Competitor Compare.
Compared to previous analysis — after improving your content and re-measuring, one card shows what changed against your previous run: per-question improvements and declines, plus movement in coverage, ghost citations, and the ownership verdict. To avoid false comparisons between runs with different question sets, only comparable scope is compared — and since AI answers vary between measurements, the card reminds you that a single swing is not a trend. This comparison is available from the Starter plan.
Ghost citation flags and the ownership verdict also apply automatically to your past analyses — just reopen a saved result, no re-measurement needed.